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Adrian Hayward

Creative Director

Adrian Hayward is a Digital Creative Director, conceiving and producing images and stories for screens of all kinds – from websites on smartphones to films for TV & cinema. Internationally awarded for his  Commercials, Adrian now has a dedicated digital studio where he creates unique media & design for websites, videos and a range of other marketing & entertainment initiatives for clients across a diverse range of businesses.


He embraces creative challenges of all kinds.



online video



food marketing




Growing up backstage, Adrian’s first creative passion was lighting design. Foregoing Law studies he worked in lighting and stage management in British Theatre, from Shakespeare to My Fair Lady – then joined the BBC Drama where he learnt film craft. He freelanced in Feature Films & Commercials as an Assistant Director to some of London’s top directors, working worldwide before settling Down Under, where he became Director of the Year twice and recognised in 2000 as one of the Most Influential Directors of the Decade. His film company Newblood & Oldmoney was awarded Production Company of the Year & as Executive Producer has represented some of the World’s great film talents. His intellect and creative nature have combined to create original work for clients from the Sydney Olympic Bid to INXS and he has collaborated with many of the most awarded advertising creatives in UK, Australia and New Zealand – where he now lives with his wife, food stylist Alex Tofield and their family, where he produces unique digital media & design for Websites, TV and Online marketing from a digital studio barn in the middle of paradise.

Over 300 commercials

Thompsons Holidays

The Dark Side of the Sun (BBC)

Esso TVC

Calve Mayonnaise TVC

A Cut in the Rates

Guess Jeans

Hit Magazine TVC

Foxtel Launch

Hofmeister TVC

British Rail TVC

Juliet Bravo TV (BBC)

All Creatures Great and Small (BBC)

US Marines TVC

Hovis TVC

Artemis 81 (BBC)

UK TV Commercials

KitKat Crunchy Launch

McDonalds Europe TVC

Les Moules




50 Commercials

Telecom NZ, Memphis Meltdown, Ansett NZ, Air New Zealand, Lotto, Instant Kiwi etc